When Hammer was assigned the communication challege Artech realtors was strugling to make a dent into the market. Assets and Heera were the dominant players in South Kerala with Artech being an also ran. As we got into our analysis we understood that Artech builds very good apartments with hgh level of coustomer satisfaction. And they ensured that the delivery of the finished product was on time. On top of it they had on offer properties at the right locations. These aspects were really bringing a smile on the customer’s face.
What the brand lacked was a credible and meaningful story to communicate that is in sinc with the product offering. Hammer came with a proposition “ Artech- Building Happiness” and statrted communicating this story single mindedly. Over a period of few months the brand started reaping the fruits of this endearing story. In a matter of time Artech became the leader in South of Kerala and there was no stopping them.